Lighthouse
Branding/Web Design
A fictitious beer company that embraced a nautical theme in its beer, merchandise, and web presence using Shopify.
Services
Brand Identity
Packaging
Web Design
E-commerce is more and more relevant in today’s brands. Shopify is a popular e-commerce platform popular for online stores and retail point-of-sale systems. I was asked to create a fictitious beer company that embraced a nautical theme in its beer, merchandise, and web presence using Shopify.
The goal of this project is to make a connection between the customer and the product and its online presence using the Shopify platform. The Lighthouse beer can is in blue to represent the brand colour blue with chequered blocks that represent a Cape North lighthouse. Hence, why the title of the beer is called Blue Cape North.
The Lighthouse symbol is used on other products such as bags, T-shirts, stickers, and sweaters. These are displayed either in blue or in white without the word mark.